Cherie Alexander, mother of the infant portrayed in pictures provided in this website, was the main contributor regarding the design of the Easy-Feeder Bottle Sling. After dealing with the frustrations of traditional baby bottle propping methods, it was decided that there must be a way to hold the baby bottle at the correct angle for the baby while ensuring that the common movements of the infant would not interfere with its use. Since the activity of the baby steadily increases, baby bottle propping methods that rest on the chest of the infant were ruled out. Therefore the Easy-Feeder Bottle Sling was developed in order to hang the baby bottle in the correct position in front of the infant's mouth.

Ergo Products & Design is comprised of three engineers who have collaborated on this unique product. In addition, all of the founders of Ergo Products & Design, LLC are parents of two or more children. We understand what the problems are with standard baby bottle propping methods and current baby bottle holders. During the development of the product, we solicited feedback from mothers and daycare workers alike on the functionality of the sling.